Private Half Day Tour to Parma the City of Perfume

Our private tour of Parma with Michelle was absolutely outstanding! She is extremely knowledgeable about both the history of Parma and its fascinating perfume heritage, and she made the city’s story come alive in such an engaging way. A real highlight was visiting the San Filippo Neri Antique Pharmacy, which is not normally open to the public. Seeing the beautifully preserved apothecary with Michelle’s explanations gave us such a unique perspective on how perfumes and remedies were once crafted. Another unforgettable stop was at the charming Violetta di Parma 1930 store, where the owner himself welcomed us. He not only shared the rich history of the famous perfume but also showed us his incredible collection of vintage perfume bottles. His passion and hospitality made the visit truly special — his shop is a must-stop for any visitor to Parma. Michelle tied all these experiences together seamlessly, weaving Parma’s history, perfume tradition, and cultural charm into a memorable and deeply enjoyable half-day. We highly recommend this tour to anyone wanting to discover Parma in a unique and personal way!

Our guide Michelle was very knowledgeable and knowledgeable, passionate and in love with the history of the city. He made us discover very interesting details and visit unknown places even to residents. The visit lasted even longer than expected because of his passion for illustrating monuments and explaining all the details. All participants enjoyed both the tour and the guide very much.

Visiting the city with a trained and kind guide like Mrs. Michelle was really a wonderful experience. We will definitely come back and take advantage of your expertise again. Thank you for the beautiful day

I organized a trip to Parma with 10 friends, from Verona. Michelle, our guide, was delightful. A professional really prepared on any aspect that related to the city, its history, its tradition, its unique flavors. I recommend contacting this agency 100%.

We enjoyed in total three tours with Artemilia (1) Antica Farmacia San Filippo Neri e Oratorio di San Tiburzio, (2) Scopri l’Oltretorrente and (3) Parma, la Città del Profumo and all of them were a really great experience and we can recommend them wholeheartedly to others. Our guide Michelle was a great expert on her field and she talked about all the three topics with great knowledge and passion. If you are looking forward to dive into Parma, embrace it and get to know the city like a local, this is the tour that suits for you. Grazie mille Michelle, a presto … a Parma!

4 friends. We met the guide Michelle: in addition to the amazing preparation, sympathy and his passion infected us. Thank you, Michelle. Good job.... at last. Silvia

Thank you Michel! You made us spend an unforgettable afternoon making us know with so much competence and passion the great artistic beauties of this jewel that is Parma!

A beautiful day to discover the Italian Capital of Culture. The difference was to visit it with you! The group of Romagna travel agency Myricae thanks for making us passionate about this amazing city with your professionalism and friendliness. As an organizer I must say that your help, even in the preparation of the itinerary was fundamental to the success of this Sunday in the name of culture. We will be back soon! Thank you.