Marrakech : Guided Shopping Tour in the Souks

Ismail is a native of Marrakech and seemed to know everyone in the Souks. He is a super nice guy and he helped me get great prices on what I bought, but was my ally when I wanted to not negotiate more. He also was like my private guide, and let me say what I wanted to see or skip. He is a great cultural and history teacher, and lined up very interesting places to go. I can't say enough good things about this experience--and I hate to shop normally. I liked his tour so much I'm taking another Viator tour tomorrow! Mohamed has a lot to live up to!

He speaks very well both in French, English and Spanish. As both women we felt very comfortable in his presence. He is very calm and patient while we roamed around in the stores. He showed both touristic and more local places, as well as giving us lots of extra information and answering our questions (he was knowledgeable which isn't the case for all guides). We really appreciated the fact he gave us pastries as a gift and made us taste some local food. Even after the tour he gave us lots of advice when we asked for recommandations. Very recommended

Ismail taught us to move around the souk, which is a world. We could see the different parts, the oils, the crafts, the leather... and took us to places where we could buy the souvenirs. Then we came back alone for another few days, but to find you and know where to move, it was great. He was also punctual, friendly and explains everything you need to know or ask. We ended up very happy.

I booked this for myself and my adult granddaughter, unfortunately I was unable to make it but my granddaughter did and she raved about this tour with Ismail. He was knowledgeable, extremely helpful and respectful and took her to places we had no idea existed! Thank you Ismail for making this shopping tour memorable for my granddaughter

Wonderful experience with Ismail touring us around the souks - he’s so friendly, patient and knowledgable. My young daughter and I felt very safe. Highly recommended!

Wonderful experience, took us all through the Medina and souks explained a lot of the history and even catered towards our requirements! Lovely visit to Ben Youssef and he even gave us some top places to visit on our trip. Highly reccomend

This was hands down the best experience we had in Marrakech! Ismail is an outstanding guide — warm, funny, and incredibly knowledgeable. He brought the souks to life, showing us hidden gems, introducing us to local artisans, and sharing stories that made the Medina feel truly special. His connections and passion gave us a deeper, more authentic look at the city. We felt safe, inspired, and completely in awe. Don’t miss this tour — and ask for Ismail if you can. He’s one of a kind!

Our tour guide was ismail and he was very friendly and accommodating for me and my friend. He kindly waited for us as we were delayed getting there. Had a wonderful time, very friendly and informative. Fantastic tour guide and will definitely try and book him for another tour whilst holidaying in Marrakesh. Highly recommend!

This tour was perfect. Ismail was a great and accommodating tour guide sharing all the knowledge and taking us place to place to suit our group. I would highly recommend when visiting Marrakesh. Thank you 😊

Great tour, highly recommend! Ismail is super friendly and welcoming. The tour was a few hours but didn’t feel like it great with a great mixture of local insights and stops.